WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

Audience feedback is very important. The audience feedback allows you to see what people like and dislike about your product. This then lets you edit it so you get a good overall video that everybody likes. As well as this audience feedback gives an unbiased opinion of the video which will in turn find the mistakes that somebody making the video miss or subconsciously choose not to spot. As much as the audience feedback can be disheartening it will improve your product in the long run. It is important to ask members from your own target audience because it is important that you get the correct representations across to your main audience. After this has been achieved it is also good to ask people outside of your target audience to see what reception you get. If you ignore your audience feedback you risk your audience not liking your final product and it will end up being a flop. We had 3 stages of audience feedback. The first stage was research, the second stage was during our editing and the last stage was after we had finished our editing.

First Stage (Research)
We asked 3 groups of people in our first questionnaire. This questionnaire was designed to find out what sort of genre people like and what they liked to see in music videos. This questionnaire was a good start to establishing what we were going to do for our music video. This helped us plan our products to get what people expected on their. This stage also helped to define our target audience and work out who we would be marketing to.

Second Stage (Half Edit)
We asked 8 people to look at our video after we had edited half of it. We had edited all of our narrative scenes into the correct places and timing. This questionnaire helped us to find out what bits people did and did not like. By asking this half way through we were able to look at the results and try to fix some of the things that we could maybe do better, or change them completely.  In this questionnaire we found out that most people didn't understand our postmodernism element. We decided to leave it in because we felt that it was a good shot that showed of some good editing and a few people were understanding it.

Third Stage (Full Edit)
We asked 7 people to look at our video and ancillary texts after we had finished them all. We asked it then because we wanted an overall opinion of the finished products. This also left us a little bit of time to change things if we needed to. This questionnaire gave us better results as we had good ratings and more people understanding our postmodern elements than not. The last stage of the audience research was the most important because if people didn't like it the entire product wouldn't be listened to or viewed which would be a disaster.